Media Training

	MEDIA TRAINING
	MEDIA TRAINING

Image . Substance		Authenticity . Influence



Media Skills Training



	A veteran of major market television news and talk show production, Jill Chernekoff knows how reporters go after a story and what interviewers look for in on-air guests.




	This insider knowledge gives you the edge when it comes to doing media interviews. When you understand how the media works, you can more effectively manage your responses and your message in any interview. With Media Skills Training, you will learn to play the media game with integrity and credibility.


	Seize the Opportunity


	For most people an encounter with the media -- whether chance or choice -- is a challenge; often a frightening experience. For a spokesperson who has been media trained by Chernekoff Communications, a media encounter is an enormous opportunity to showcase your story, your company or yourself.


	Customized Training


	Every media encounter is unique and offers a limited window for you to communicate your message. This is why Chernekoff Communications offers only custom training to address the needs of each client.
	Confidence, credibility and your unique style are essential components in connecting with your audience. Our media skills training helps you deliver substance, presence, and style even in the face of the toughest inquiry.


	You will learn how to:



	Project confidence and credibility Prepare and organize information that you want the public to know Deliver your most important message first in a compelling, believable and confident manner Be prepared for any hardball, ambush or unfair media tactic Minimize your anxiety

	We teach you how to build credibility and trust; how to move your audience to action! You will learn how to use your voice and gestures to illustrate and underscore your message. Our unique training will help you gain the confidence and comfort to think on your feet. You will handle with aplomb your next media interview or press conference.


	Media training services include:


	One-on-one coaching Company-wide training Small group or department training CEO training Spokesperson training Advanced training for your PR department Maneuvering the Media minefield for Attorneys

	Media skills are developed over time with practice and coaching. For many individuals, packaging a series of training and follow-up coaching sessions has proven to be the most effective way to achieve the results they desire.

	Media training helps you learn how to engage in an animated, persuasive dialogue, get your message across and respond to questions in a crisp, succinct way. Remember, you will be doing this while tethered to an awkward earpiece and a lapel microphone, which is attached to a snaking wire that you must remember to tuck under your jacket…the jacket that you must remember to sit on during the interview, so your shoulders don’t appear hunched over and you don’t add to the 15 pounds the camera is already adding for you. And don’t be distracted by the bright lights in your eyes, or the crew standing in front of you, or the hordes of reporters all talking at once….Just be calm and answer the questions…after all, you’re an expert, right?


	In other words- You better have media training, know what you’re doing and know it well! One chance to shine in the spotlight is worth millions to you and your company …blow it, and you’ll likely not get the chance again.


Public Speaking, Media Training, Presentation Training, Communication Skills, Persuasive Courtroom Performance


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