| “Seek first to understand, then
to be understood.” –Stephen Covey |
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MEDIA SKILLS |
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For most people, an encounter with
the media, whether by chance or by choice, is a challenging and often
intimidating experience. Every media encounter is unique and offers
a limited window for you to communicate your message and tell your
story. Chernekoff Communications Media Skills Training Program shows
you how to seize and make the most of every media opportunity.
Chernekoff Communications offers custom media skills training to prepare
you for media interviews from radio and TV broadcasts, to podcasts,
webcasts, print, telephone, news conferences and one-on-one media
interactions.
Our media skills training program helps you deliver substance, presence,
and style, even in the face of the toughest inquiry. We prepare you
to tell your story with power, confidence and clarity. You will learn
how to establish credibility and build trust; how to connect with
your audience! Our unique training, which includes being videotaped
by a professional camera person, to simulate a live TV interview,
will help you gain the confidence and comfort to think on your feet,
as well as the tools to handle your next interview or news conference
with courage, poise and self-assurance.
Our sessions are conducted by Jill
Chernekoff, an accomplished, Emmy award-winning broadcaster, who
brings unparalleled expertise to each media training session. A veteran
of major market television news production, Jill’s insider knowledge
gives you an edge when it comes to media interviews. Jill knows how
reporters go after a story, what interviewers are looking for, and
how you can maximize the odds for a favorable media experience. |
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You will learn how to: |
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- Project confidence and credibility
- Reduce your anxiety
- Prepare and organize your message
- Deliver the most significant message first in a compelling,
believable and confident way
- Have people care about what you have to say
- Engage in animated, persuasive dialogue with your interviewer
- Respond to questions in a crisp, succinct way
- Be prepared for any hardball, ambush or sly media tactic
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Media skills are developed over time
with practice and coaching. For many individuals, packaging a series
of training and follow-up coaching sessions has proven to be the most
effective way to achieve breakthrough results.
We offer:
- One-on-one coaching
- Company-wide training
- Small group or department training
- CEO training
- Spokesperson training
- Advanced training for your PR department
- Maneuvering the Media minefield for Attorneys
- Videotaped practice drills
Chernekoff Communications Media Training Program has successfully
trained many clients from both the public and private sector over
the years. For these clients, a media encounter is now an enormous
opportunity to showcase their stories, their companies, and themselves.
Contact us today to start your Media Skills Training Program - to
learn how to play the media game with integrity, confidence and credibility. |
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